Online content that has got nothing to do with your interests often leave you frustrated, especially when the content seems to flood the websites you visit. However, advertisement content relevant to your personal interest will catch your attention and contribute to the positive attitude you develop towards the website and its content. This is ultimately what personalized marketing attempts to achieve.
Personalized Marketing Methods
Here are some of the marketing tactics you can use to achieve better personalization.
Send Marketing Emails From A Human And Not From A brand
Keeping the name of a person in your marketing team in the sender field of the email instead of your company name helps gain the trust of the target group. Your email templates should not look like it was designed solely for marketing. Make sure the templates come off as authentic.
Segmentation Of Your Email Database
You will have quite a big target database and launching the same marketing strategy to impress everyone is not the right thing to do. Segment your email database by marketing persona and send personalized emails to everyone in styles that they will find impressive.
Use The Name Of The Recipient In The Emails
Marketing emails starting out plain by addressing the recipient as a customer (eg: Dear customer) cannot help you reach your personalization goals. Use the name of your recipient in the greetings and opening sentences in marketing emails.
Give Personal Replies To Customer On Social Media
Customers give significant importance to product reviews and suggestions that come up on social media. Realizing the power of social media, companies have begun giving proper attention to giving replies to product queries from customers. It is a significant step to achieving better conversion rates and maintaining brand loyalty. Monitor your company’s social media activity on a regular basis to consider customer suggestions and make appropriate changes.
Ensure That The Marketing Content Is Driven By Persona
There is nothing as one-size-fits-all content because the content that one customer finds relevant may seem irrelevant to the other. To deliver customized content, study the persona of the customer before starting to create marketing content.
Several studies that analyzed market trends and customer preferences have suggested that a huge percentage of customers like it when they get to enjoy personalized shopping experience. If you haven’t started ad personalization yet, it is high time that you do so.