The world has shifted focus to the digital side. More and more people are using the internet and the chances are that you will find more people looking down on their phone than one’s looking straight up. Businesses have gotten the whiff of this trend and are scurrying to adapt quickly to it. Gone are the days of businesses and brands putting up posters and billboards; this is the age of advertising on digital screens.
Irrespective of whether you are a large corporation’s CEO reading this or a budding entrepreneur who wants to leave their mark on the world, it is essential that you pour in funds and invest in a sound digital marketing strategy. No business, however big or small should miss out on this market place and the reasons are explained below.
Your Customers Are All Online
In the month of April 2020, there were close to 4.57 billion people using the internet (that is close to 60% of the world population). Of this close to 1.7 billion people search for something or the other on popular search engines like Google. There are also 1.5 billion active users on Instagram and Facebook. If you could prepare and execute a sound digital marketing strategy, that helps redirect just 0.01% of this number, it could mean that you would pull in 100,000 visitors to your ecommerce website or page. Imagine 100,000 customers seeing and viewing your product and services; the possibilities are endless. Make sure that your target audience can find you-by either employing a long term SEO game or by means of paid digital advertising SEM, or preferably a balance of both.
Being Accessible To Your Customers
The number of online transactions has been going up by 15% on average, everywhere around the globe. More people are using the internet to get in touch with businesses and buy their services and products. Simple questions that your potential clients want must be easily available online. They should be able to understand where you are located, what your open timings are and so on. Also, they must be able to compare prices and special offers with your competitors at the drop of a hat.
Your Competitors Are Online
Irrespective of what the business is, having an online presence is imperative. Most of your competitors are online and this is why you should also have a strong presence. Moreover, your brand must be able to engage with the audience effectively. You must understand what your prospect’s problems are so that you can begin working out a solution. It is never too late to start!
Make sure to recruit digital advertising services from an agency if you feel you are devoid of an experienced workforce.