Digital media advertising is an indispensable part of modern marketing and its scope has been increasing over the years. You see it almost everywhere and it has become an indispensable part of customers buying habits. Just imagine, you cannot spend an hour online without coming across ads, most of these are paid digital advertising and sometimes it can become overwhelming. But, it is a fact that this is the future as it helped global brands to reach their current status. Like all forms of advertising, even these have their own advantages and disadvantages, read on to know more.
Advantages Of Digital Advertising
Reach: As more and more people are using the internet i.e. in billions, digital advertising gives a better reach compared to older methods. Besides, paid digital advertising is found in the top list of search engine results thereby giving them greater visibility among potential customers. If executed properly they can give you reach beyond your wildest dreams.
Focused Targeting: Another advantage of paid digital advertising is, it gives you the flexibility to target specific audiences who might be interested in your product. This lets you reach the right kind of audience and thereby increase the effectiveness of digital marketing or advertising campaigns. Moreover, social media platforms and search engines give access to all sorts of data so that you can effectively target potential customers based on age, gender, location, interest and much more. This also has the advantage of increasing loyalty among existing customers and improving their opinion about your brand.
Cheaper: Digital advertising is cheaper than traditional advertising like TV spots, billboard and print media because they cost almost half of it. Besides, they have a much better reach as stated previously and this is one of the reasons for the rise in the number of digital advertising services in recent times.
Disadvantages Of Digital Advertising
Competition: Due to the advantages mentioned earlier, it opened newer avenues for businesses to grow. This has created competition because everyone is using the same or better strategies to gain upper hand. Also, you might end up competing with businesses from other countries as these advertising platforms have a global presence or reach.
Privacy: The social media and search engine platforms used for paid digital advertising collect data to use in your digital marketing strategies. People find this to be unethical because in many cases data is collected without their consent.
It Is Complicated: Compared to traditional methods, digital advertising is complicated as each platform has its own stratagems. So you have to keep track of more data from the platforms for the marketing campaign to be successful.
Finally, digital advertising is an unavoidable option for any business that wants to succeed in the internet age.