With the emergence of Local services, you have the potent for advertising the business of your organization in Google and receive leads from customers. Local Service ads usually appear at the top search results of Google when customers search for a particular service in a given area. For example, you will be taken to a separate results page where you will see a list of all similar local service businesses when you click “50 plumbers in Los Angeles”.
You will also see a drop-down menu for services that seem relevant near to a zip code search box. Users will have the choice of calling a business straight or sending a message by clicking on the ad. Businesses can reply to the messages, track their bookings, and manage budgets, leads and campaigns by using Local Service apps.
By using Local Services, businesses could customize their profile page and also select the areas and defined services where the ad is set to appear. To make it clear, the ads run by your business are simple ways for fetching your leads and it is your job to turn those leads into your customers.
Businesses that wish to participate would need to apply and go through stages of verification like meeting the insurance and licensing the requirements. Employees would also have to go through a background check. After a business gets screened and approved, they would receive a guaranteed badge from Google that builds trust and ensure that Google will cover the claims as the amount for the job invoice if a customer is unsatisfied.
Benefits of Local Service Ads
It should not be a surprise to know that the beta version of the ads was successful. Google is now planning to expand by the year-end significantly and it suggests various benefits that would be provided by these ads to businesses that might choose them. Some of the major benefits of these ads include the chance to connect with consumers the very moment they look for a service you provide (leading to maximizing your conversion rates), increased exposure, access to a management platform that can be used easily, increased chance of turning leads into customers, decreased wasted time, receiving of the Google guarantee badge which helps to build trust, etc.