Small businesses can use local service ads to boost local traffic to their store; this is even more important for start-ups. Apart from this, it can also boost the number of online customers both locally, as well as far away. One of the effective ways to do this is to advertise your business on Google Maps as it is the most widely used navigation app in most countries. You must know that it is one of the best advertising tools used by small establishments like restaurants. Read on to know more about using Google Maps for advertising your business.
The Working Of Ads On Google Maps
You can use the local search on Google Maps to advertise your business. When the user doing the search clicks on your ad, you pay. This is like pay per click ads. They can swipe up to see further details of your establishment. Not only that, but there are also options for rating, review, and sharing the details of your business. This helps to organically increase the reach of the ad among the local population. Shared below are some of the features of local service ads on Google Maps.
- Promoted Pins: These are purple colored pins, and their purpose is to stand out from the regular red pins on Google Maps. Clicking on the promoted pin will reveal further details of your business. Moreover, this is one of the best business advertising strategies in Google Maps.
- Local Inventory Search: Most people are hesitant to visit local stores because they are unsure if their desired product is available on the shelves. Local inventory search on Google Maps helps customers to lookup local inventory for the products they are interested in. For this to work, you must allow Google to access your inventory list.
- In-Store Promotions: The purple pins can be combined with in-store promotions like deals and coupons in the ad. This is an effective way to attract local customers, especially for new businesses. Also, it helps to bring customers from rival establishments by offering attractive discounts when they are searching for similar products and services.
- Customizable Busines Page: Customizable business page is provided by Google Maps for local business ads. On this, you can add details like photos, directions, website addresses, street addresses, phone numbers, etc.
Benefits Of Google Maps Advertising
Local service ads on Google Maps helps you to reach people who are on the go because it is a navigation app. As a result, it can easily increase your visibility which is critical for small businesses. This is particularly true because the purple promoted pin easily grabs the attention of users. Above all, most people searching for products or services act within 24 hours.
These are the important points that you must know about running local service ads on Google Maps.